Well they have done it again! Dove has created a context that reveals the depth of the Body/Beauty image issues that plague women. Dove is a company that has launched a full on assault on marketing that feeds on, and creates the feelings of inadequacy that women harbor throughout our lives. Dove was one of … Continue reading Dove’s Newest Installment of the Real Beauty Campaign : Choose Beautiful …
Dove does it again. First I would like to give kudos to the company for authentically taking this whole “Real Beauty” campaign on, and not making it a fly-by-night, gimmick to suck women in buy products. They have been so innovative and creative at not only highlighting the issues but in finding ways to empower … Continue reading Dove’s ‘Real Beauty Sketches’ Ad Campaign~ Poignantly Revealing
I love this campaign. It really makes you ask yourself, what is real beauty? especially today when it can so easily be augmented, and changed both on film and in real life.
This ad says it all, as I watch it I get tense with all the images flashing of the things that women are “supposed” to be or “supposed” to look like. It is frightening. I started this forum so that that we can talk about how things like this make us feel and how they … Continue reading Dove’s -Beauty Pressure!
By Layla Revis-Vice-President, 360 Digital Influence at Ogilvy Public Relations Worldwide We’ve all heard that ‘sex sells,’ but we rarely think twice about it. In fact, it’s one tired cliché we’ve actually grown up believing. Unfortunately, for marketers and consumers worldwide… We’ve been lied to. And while there’s no denying that Britney Spears sold records … Continue reading Beauty and the (Media) Beast